The Verified Commerce & Value Network
Verifiedattention.Measurablecommerce.
SYNC detects an authorized signal in audio or video, activates a relevant experience, settles payment across digital-asset or fiat rails, and records the outcome — turning consented exposure into an accountable commerce journey.
- Verified Commerce
- Digital Assets
- Payments
- Loyalty
- Cloud Intelligence
The market problem
Delivery is not proof. Clicks are not consent.
Advertising measurement still reports that a pixel loaded. SYNC reports that a consented person was present, and what happened next.
Weak proof of attention
Impressions and viewability show delivery or pixel visibility — not human presence or action.
A consented signal detection creates a deterministic event tied to specific content and time.
Action friction
Clicks, scans, promo codes, and app switching all require deliberate effort, and lose most of the audience.
Passive authorized detection can trigger an in-app experience without a scan. The user still controls engagement and payment.
Disconnected value rails
Banking, cards, exchanges, wallets, loyalty, and merchant checkout commonly sit in separate systems.
A modular wallet presents multiple value and payment methods through one interface.
Attribution gaps
Broadcast, podcast, signage, in-store, and event media are difficult to connect to outcomes.
Signal Tags and physical Emitters place supported channels into a single event schema.
The closed loop
From message to measurable commerce
Seven steps connect an embedded signal to a settled transaction and an attributable outcome — each one a recorded, consented event.
- 01 · Embed
A signal is placed in the content
A brand embeds a unique SYNC Signal Tag in approved audio or video, or deploys a Signal Emitter for a silent physical placement.
- 02 · Detect
An opted-in device hears it
A SYNC-enabled app or property detects the designated signal passively — no scan, click, tap, or swipe required from the user.
- 03 · Resolve
The Signal Cloud applies the rules
Campaign, consent, eligibility, location, frequency, and offer rules resolve into a deterministic, timestamped exposure event.
- 04 · Activate
A branded action is presented
Content, a reward, an offer, store credit, a payment request, or full merchant checkout — matched to the moment of exposure.
- 05 · Authorize
The user chooses and approves
Any financial action requires the appropriate authentication level. The user selects USDC, SOL, a supported token, store credit, bank, or card.
- 06 · Settle
Value moves on the chosen rail
Webhooks and blockchain confirmation update the authoritative ledger, with idempotent processing before any credit is applied.
- 07 · Attribute
The outcome links back to the exposure
Verified exposure, activation, redemption, conversion, and value are reported against the originating signal event.
System architecture
Six layers, one event schema
Every layer owns a distinct responsibility, and every responsibility has its own control owner and legal classification.
- 01
Experience
Embedded wallet UI, merchant storefront, offers, loyalty, referrals.
- 02
Proof & activation
Signal Tags, Signal SDK, Signal Cloud, and physical Signal Emitters.
- 03
Wallet & identity
Solana keypair, secure device storage, passkeys and biometrics, recovery envelope.
- 04
Commerce
PayWithSync, payment links, store credit, refunds, QR and Solana Pay.
- 05
Settlement
Solana, sponsor bank and BaaS APIs, ACH, FedNow/RTP, wires, card processor.
- 06
Data & reporting
Event store, attribution joins, portfolio analytics, merchant dashboards.
Measurement framework
Metrics defined before they are reported
SYNC publishes the definition alongside the number, so channel comparisons carry their own denominator caveats.
- Verified Exposure
- A deterministic, consented, timestamped detection of a designated SYNC Signal.
- Passive Activation Rate
- Authorized activations divided by verified exposures — without requiring an initial scan or click.
- Time to Activation
- Elapsed time from verified exposure to activation, informing creative immediacy and offer timing.
- Cost per Proven Activation
- Programme and media cost divided by attributable activations, for allocation across measured channels.
Performance and cost figures appearing in SYNC source material are illustrative and require benchmarking against signed provider pricing and measured pilot data before external reliance.
Run a controlled proof of concept
Validate detection quality, consent integrity, settlement reliability, and incremental commercial value before you scale.